HEY DEBBIE, WHY SHOULD I BUY FROM WWW.I’M THE BEST MARKETER IN TOWN .COM?
Hello I’m Eric Levi http://www.matrixmgmtgroup.com/bios/levibio.htm
My company is called Matrix Management http://www.matrixmgmtgroup.com/aboutus/index.htm . MATRIX MANAGEMENT IS A SOLUTIONS PROVIDER THAT MANAGES OUR MANY INTERNET BUSINESSES.
So I asked my wife hey Debbie, why should I buy from www. I’m the best marketer in town .com?
“Who are these people and what do they sell”, she asked? I said “I have no idea”.
So that’s what prompted me to do some research and write this article.
Have you ever looked at a web site, name or email and thought “what does this person actually sell”? I was recently looking for a web site and I knew the name of the company and had to spend one hour on Google and Yahoo to find the site. It turns out that, the site’s name had nothing to do with the products they sold and If I wasn’t actually looking for them, I would have quit in about 30 seconds.
It still amazes me that in this day and age that no one (or at least many) has ever heard of the concept of “theme” or “Brand Oriented” marketing. At least many of the internet marketers who are in this industry are still using email and web site names that don’t brand themselves to potential customers who might, if the name was right, look even if they didn’t want to.
You would think that GEICO and the Gecko would have convinced you by now. How about the Nike “swoosh”. Mickey’s ears ring a bell? I’m sure that you can see my point.
I believe in my heart of hearts that my family, friends and business colleagues all know and trust me. But what about the other 800 million English speaking people in the world?
Wouldn’t it make sense to use a domain, an email and a web site that SHOUTS out what I’m selling? Maybe some people might actually log on even though they were not looking for me?
You remember the story passed on from marketer to marketer about the man who buys a drill? What was it that he wanted? Did he really want a drill?
The answer is “NO” he wanted a “HOLE”. Does this sound familiar to you? If not it will pretty soon. Over 97% of the traffic that comes to your web site WON”T EVER BUY ANYTHING.
YOU’RE A PRO MARKETER IF:
Conversion ratios are 1% is decent, 2% you’re driving a Ferrari and 3% you should be writing a viral e-book “HOW I CONVERTED 3% OF MY 100,000 VISITORS TO MY WEB SITE INTO CUSTOMERS”. You’d get rich just giving that book away for FREE.
You would need an 18 wheeler to carry the money home if you sold the book. Heck I’d buy it.
WHY BRAND?
While the high priests of branding would like you to think there is some secret, difficult to comprehend goal of branding, there isn't. It's really quite simple and can be distilled into the following:
1. Recognize: Your target customers must recognize you and be aware of what you do.
2. Articulate: They need to be able to articulate what you do.
3. Memorize: When they need your service, your company should be the first option they think of.
4. Prefer: Your target customers should prefer to use your service versus all other options available to them.*
According to Wikepedia, the free dictionary:
A brand is a collection of feelings toward an economic producer; more specifically, it refers to the concrete symbols for the brand, such as a name and design scheme. Feelings are created by the accumulation of experiences with the brand, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality.
The brand, and "branding" and brand equity have become increasingly massive components of culture and the economy, now being described as "cultural accessories and personal philosophies". [1]
So if the big boys do it, why don’t you?
WHAT WE USE?
BECAUSE ONE OF OUR BUSINESSES DEALS WITH “HOW TO MARKET” AND “LEAD GENERATION”, WE CAME UP WITH:
LEAD MOUNTAIN, TRAFFIC MOUNTAIN, CONTENT SWARM AND AFFILIATE THUNDER
Now I’m sure that some of you may like it and others of you may not like it at all. But there is no denying that our emails, web site and product are BRANDED. Even to the casual observer, you can tell that what we promote has something to do with LEADS and TRAFFIC. You should also be able to see that we use CONTENT to create FREE LEADS.
Doesn’t guarantee me a place in the marketers hall of fame, but I’m sure going to get some looks from people who know nothing about me, my partner or my company. So if you’re sending out emails with hi I’m Eric Levi @yahoo.com. Please don’t and reach out to us. We will help you BRAND you.
FOR MORE INFORMATION ON BRANDING SEND ME AN EMAIL AT: eric.levi@matrixmgmtgroup.net
SKYPE=LEADMOUNTAIN
MSN MESSENGER=LEAD MOUNTAIN
http://www.matrixmgmtgroup.com
(631) 981-3005
FOR MORE INFORMATION ON LEAD GENERATION AND TRAFFIC CREATION:
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